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000-M241 - IBM Enterprise Marketing Management(R) Sales Mastery Test v1 - Dump Information

Vendor Name : IBM
Exam Code : 000-M241
Exam Name : IBM Enterprise Marketing Management(R) Sales Mastery Test v1
Questions and Answers : 30 Q & A
Updated On : March 22, 2017
PDF Download Mirror : 000-M241 Brain Dump
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Note: Answers are below each question.
Samples are taken from full version.

000-M241


Answer: B


Explanation:

Since Coremetrics is all about marketing. The executive role for the target audience should be Chief Marketing Officer or CMO.


QUESTION: 26

What is one benefit listed in the value proposition of the Coremetrics product?


  1. Refine business contacts into leads.

  2. Build new connections to legacy applications.

  3. Tie-in former IBM business partners to EMM processes.

  4. Increase conversions and retention.


Answer: D


Reference:

www.coremetrics.co.uk/solutions/customer-history-live-profiles.php


QUESTION: 27

Who are the influencers for using the Coremetrics EMM product?


  1. Practitioners

  2. Managers

  3. Executives

  4. Board of Directors


Answer: B


QUESTION: 28

Who are the decision makers for using the Coremetrics EMM product?


  1. Practitioners

  2. Board of Directors

  3. Executives


  4. Users


Answer: C


QUESTION: 29

What is the main objective of the EMM solution for IBM customers?


  1. Power the success of every marketing organization with innovative technology solutions.

  2. Entertain new business prospects by adapting legacy systems.

  3. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

  4. Decentralization of content in the marketplace.


Answer: A


QUESTION: 30

What is one of the main steps in the progression of the Coremetrics life cycle?


  1. Advance customers

  2. Deliver products

  3. Build reporting structure

  4. Create customer confidence


Answer: A


Reference:

www.coremetrics.com/solutions/customer-lifecycle-conversion.php

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