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P2080-088 - IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 - Dump Information

Vendor Name : IBM
Exam Code : P2080-088
Exam Name : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1
Questions and Answers : 55 Q & A
Updated On : March 21, 2017
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P2080-088

QUESTION: 46

In Unica Marketing Operations, which business process is described as a marketing activity and it is typically comprised ofmultiple related marketing deliverables or initiatives?


  1. Program

  2. Plan

  3. Project

  4. Request


Answer: A


QUESTION: 47

The Unica Marketing Operations user interface generates what type of view for many of the Unica Marketing Operations objects, such as projects, budgets, approvals, etc.?


  1. List

  2. Grid

  3. Workflow

  4. Excel worksheet


Answer: A


QUESTION: 48

In Unica Marketing Operations, when a Project is created through a Project Request, who is the owner of the Project?


  1. Person acceptingthe Project Request.

  2. Person who sent the Project Request.

  3. Project Team Manager.

  4. Person who approves the Project Request.


Answer: A


QUESTION: 49

In Unica Marketing Operations, when a Plan owner deletes a plan, what does the owner need to doprior to deleting the plan?

  1. Delink any Programs linked to the Plan.

  2. Lockout all users from accessing the Plan.

  3. Change the Plan status.

  4. Request a Plan delete to the administrator.


Answer: A


QUESTION: 50

By default, Unica Marketing Operations provides four reports and six dashboard components. The Unica Marketing Operations reports package provides additional example reports and dashboard report components created in what application?


  1. SAP Business Objects Enterprise

  2. SQL ServerReporting Service (SSRS)

  3. Java Reporting tool

  4. IBM Cognos BI


Answer: D


QUESTION: 51

In Unica Marketing Operations, how does a user define all of the target and control cells for a campaign and assigned offers?


  1. Workflow

  2. Target Cell Spreadsheet

  3. Campaign grid

  4. Summary tab


Answer: B


QUESTION: 52

In Unica Marketing Operations, a Project team member can view and edit Project information based on what?


  1. Their status.

  2. Their location.

  3. Their role.

  4. Their project involvement.

Answer: C


QUESTION: 53

In Unica Marketing Operations, which of the following is a requirement for linked Programs and Plans?


  1. Must have the same owner.

  2. Must have the same security policy.

  3. Must have the same status.

  4. Must have the same effective date.


Answer: B


QUESTION: 54

In Unica Marketing Operations, a user can generate single-object reports, such as Revision History or Approval Responses. Where are these reports available for Projects, Programs and Plans?


  1. Workflow tab

  2. Summary tab

  3. Custom tab

  4. Analysis tab


Answer: D


QUESTION: 55

In Unica Marketing Operations, when is a user not allowed to delete a marketing object, even if the user has permission to do so?


  1. If a Project or another marketing object is linked to it.

  2. Ifmore than one user has permission to access the marketing object.

  3. The owner of the marketing object always has permission to delete it.

  4. Marketing objects can only be deleted by the system administrator.


Answer: A

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